"Houston, we have a problem" 2026 Crop Rankings & Welcoming a new Partnership with BrettYoung

[00:00:00] Speaker A: All right, folks, in this episode, we're going to talk about 2026 crop rankings. We'll have some discussion around it. I also have Eric Gregory with Brett Young joining me in this week's episode and he'll be accompanied by Chris Anderson with dlcs. So let's talk about that. Let's talk about crop marketing and let's get into it, folks. Episode 97 coming at you in just a second. Hey, folks, welcome to the what the Futures podcast, your quick guide to better farming decisions. Alrighty, folks, welcome into episode 97 of the what the Futures podcast. Of course, recorded each and every week in the UPL studio. Big time for planning. A lot going on. My phone's, my phone's been ringing off the hook here when it comes to planning for 2026. Some of the. Yeah, some of the decisions already being made. So don't forget about Rancona Trio. It's going to give you that first line of defense covering seed, seedling and early root development against a broad set of diseases. It's, it's that time of year, folks. We're out there doing a lot of planning. I hope your harvest is wrapped up and I hope the snow melted wherever, wherever you are. If it snowed, I hope it melted because we certainly need some moisture. But we got to get harvest done right. All right, well, I want to first, before we get into the, the, into the episode, I, I want to thank Trent Klarenbach for having me on his podcast last week. He released the episode 2 hours and 22 minutes. Folks, it's, it's a doozy out there, but we talked about life, talked about, you know, my life, where I come from, what I'm all about, the things that have impacted me, went through, you know, career moments and of course just covering the, the sell, the sale of, of my business as well and how that went down. So it's kind of a, all whole or no holding back, I guess, type of interview. And anyway, Trent, appreciate you having me having me on there. It's nice to be the person answering the questions and not asking them. All right, very happy Thanksgiving to everybody. Everybody as well. I hope you guys had a great weekend. I hope you had at least a little bit of time to, to unwind and, you know, maybe have some good food. It was a busy one for us. We're just, we're not used to chasing around a whole bunch for kids stuff. Right? But we had a birthday on Saturday, which like a two hour drive to the birthday party and two hours back, plus the birthday party like, we were tuckered out. And then on Sunday, we had Chantal's uncle, Uncle Glenn. If you guys were at the conference last year, you met Uncle Glenn. He, he has a display going on at one of the museums here in Edmonton, so we went to check that out. Anyways, by the time Monday rolled around, man, I, I was, I was tuckered out. So we, we had a lazy, lazy Monday. And, and it was great. So last week I had Tyler Uramchuk on the show. We were talking about hockey and stuff, but memorabilia. And before I hit the record button, it is late here. The Blue Jays don't want to jinx it. They are leading. But I, I tried to get into hockey cards. Like my pandemic thing, you know, like, we all had to have a thing. Like my wife was making sourdough bread. I think everyone's wives were making sourdough bread. We binged on weird shows. Everyone was trying to find, like, a little hobby. Well, I tried to get back into collecting hockey cards, and what I quickly found out is, holy dynamite, these things are expensive. But anyways, I bought a couple boxes, you know, and I bought. Kept going until last year. I bought a box and before I hit record, I, I saw I had a few packs I could crack open yet. So I just kind of sat here and, and, you know, just did a little unwinding before hitting the record button. And here's a couple of of of the cards that came out. I got a, I got a Stuart Skinner for the Oilers fans out there. Stu had a shout out against the Rangers here this week. And then. And then I've got this rookie Sydney Crosby rookie card. I don't know if you can actually. I don't know if the camera will actually pick that up or not. I don't know. Anyways, kind of a neat card. I don't know if it's got any value to it or not. I, I know nothing. But I did put it in a fancy plastic case, so pretty much mission accomplished on, on my end. So, Sidney Crosby. Crosby sit. The kid in today's hockey cards as well. I promise you I will not crack hockey cards for every episode moving forward. I just thought that was kind of, kind of neat. Has crop marketing, has it been fun this week for you? I'm not having fun. No, I'm not having fun from a crop marketing perspective. Like, are we. Am I trying to make it cool? Yeah, sure, right. Trying to make it cool. But, man, it is not fun. And we're going to talk about that here and in just A few moments. All right, now hit, if you don't mind, hit that subscribe button for me on YouTube or wherever you get your podcast. The YouTube subscription subscribers again. I don't know what this all does for us, but I know I do appreciate it. The number goes up and that's kind of neat. You guys love fertilizer, by the way, man. We could talk fertilizer like every week. We're working on another fertilizer guest here for in short order, so. But you guys love fertilizer. Anyway. Subscribers just going like crazy. I think we've added more subscribers in the last couple weeks than we have in the first two years of the show. So it's, it's kind of cool to see. All right, conference. I'm not going to say much about the Crop Marketing Made Cool conference. In this week's episode. I, I will be bringing in the speakers that are joining me in Moosha. They are going to take, you know, everyone's going to take some turns here and come on the show between now and early December. So I think if my luck holds, we'll get to some of that next, starting next week. But for the conference, I'll just say that if you're hearing this, the deadline to apply, you know, is right now. There's been some confusion behind the scene over here. I've been saying all different, all sorts of dates on when the application process ends. So I think we've kind of confused everybody enough now to just say that the deadline is here and we're going to let it go for a couple more days. Because I was saying the 13th, our social media was saying the 17th. I switched to the 17th. The social media switched to the 13th. Anyways, I need to do a better job of reading my notes. The deadline is here. Okay. Now I just, applications have obviously shot up here as we approach this, this deadline. And I just want to say, like in the application process, there's a, a part to share a little bit about yourself and your farm and your operation. And I, I just want to say that. I hear you. Okay? Your applications have been extremely motivating, extremely motivating. I hope that others out there go and put on these conferences as well, because the stories that are coming back, the, the, the, the real life scenarios that are coming back just highlight and continue to highlight the need for this type of conference. I'm not going to talk about any of them. I'm not going to say I got an email from this farm and blah, blah, blah. This is what they said. I'M not going to go down that path because you guys are sharing some very personal stuff. But there's a need for this out there. And all I have to say is, like, for me reading them, it is extremely motivating to continue to put on these events. All right? It's needed in Western Canada, and thank you for sharing. Okay. Oh, man. Seats left, question mark. That's my notes. Yeah, this is awkward. Like, for example, Stephanie in Elbow, Saskatchewan, bought four tickets today. Well, by the time you listen this a couple days ago, Irma, I don't know what happened in Irma, Alberta, they must have either had, like, men's hockey or, like men's night curling maybe or something like that, because all the bros in Irmaa the next morning, five in a row, bam, bam, bam, bam. All IRMAA applying to come to the conference. And so in some of those applications, they were saying, hey, I want three tickets. You most were one, but I want three. I guess all I'm saying, folks here, this is awkward because, like, I'm going to email the applicants this weekend and say, hey, guys, you know, this is. You've applied, you. You maybe have not bought your ticket yet, but we're here. We are here, and I may not have a spot for you if, you know, in the next days here. Like, that's where we're at, folks. This is where we're at. Okay? This is the final countdown. This is it. I'm not announcing a sellout this week. I doubt I'll announce a sellout next week. But it's all there. It's all there. Okay? The applications. There's enough applications. If all those people bought, I don't know what would be down to a handful. I don't know. I don't know. It's that. That's where we're at. Okay, let's talk some crop marketing stuff now. I did some looking around. All right. It's Wednesday. It's October 15th. I'm still not going to talk about the Blue Jay score yet. They are playing as of recording. But, you know, some of us have to grind. We can't just sit there and watch baseball. All right? We got to grind. We got to get. We'll put the work in. All right? And so I was checking out, you know, checking in with some brokers today. I was working on crop rankings, so looking further out, too, to try to see what was out there, going through grain elevator bids, logging into stuff. And I just say, like, I said it off the top, like, I'm not having Fun right now, crop marketing wise. And it's a bit somber out there. It's a little bit somber. The. Like, if the trains are there, if the car. The trains are coming and there's not enough grain bought to fill those cars, then, yeah, it gets. It gets exciting moment. I had a farmer call me on Friday and say, ryan, I'm getting offered $7.50 for wheat. I gotta haul it in right away. What do you think I should do? And I said, that's great. I think you should take it. You know, the other prices are 7, 7, 10. I think the last special we saw was 725. So, yeah, 750. Go nuts. All right. When the cars aren't around to provide that little market bump, that market support, it gets somber, it gets. It gets nasty, it gets frustrating. You know, I got a screenshot today from a grower of his wheat bids, and he's like, what. What am I supposed to do with this? Spoiler alert. Everything was in the sixes, and I would say, like, mid sixes for number one, 13, five. Hard red spring wheat, you know, throw a 13 protein on that. Throw a 12 protein on that. Throw a 212 on that. What's that like? Still in the sixes, but, man, you know, there could be a five there. Anyway, I'm not trying to scare you. I'm just saying somber out there. Now we're at the tail end of harvest. If you're out there, keep on going. You got this. I know it snowed and a good chunk of Saskatchewan. We got, like six inches of snow on the farm. It all melted, but we got some moisture, which was nice. Nothing in my neck of the woods here of Alberta, but we're at the tail end of harvest. And more of you, more farmers out there, you're more aware of your crop marketing, if that makes sense. You're more active. All right. When you're busy harvesting. You know, we. I was out there. We were out there trying to get stuff moving, trying to make some deals. We sold a fair amount of grain, actually, right in that soft spot. Right. Right in that spot where there was a need and not enough people selling. We did quite a bit of marketing, actually. But now you, your competitors, I'll say, your friends, your neighbors. I'm not saying they're your competitors, but they're out there too, right? And they're also willing to sell now, and they have the time. Maybe they didn't have the time before. Maybe you didn't have the time. Everybody has the time now, and everybody is Able and many more are willing. Okay. You're willing because you know what you have. You're willing because bills will arrive and it's changed, changed a little bit. So there have been some demand success stories this year already. They look at wheat. I put wheat as a success story from a demand perspective. How can you not? I throw feed barley in the mix. I'd even throw yellow peas now. You know, looking at bids for yellow peas on October 15th was like, oh, yeeks. But it wasn't. What, what was it last week I mentioned, you know, seven and a half, eight bucks for some of you. Like, that's nice when it shows up. Okay. So, you know, hopefully some of that continues, hopefully that success, that demand for some of these crops continues and that we do see the continued offers and the rise when in a bid, when cars are coming. But my warning to you is that everyone else is also able and active now. Okay, it's changed. You know, have we hit our harvest lows in a lot of these crops? Yes, we have. You know, it doesn't mean that, you know, the yellow pea Market touches eight and is, is going to go back to the 650 we saw in portions of Alberta. I'm not saying that. But it's also the time now where you can't, you can't move this stuff when maybe you want to. Like you're gonna see a yellow P offer come out and it might be for December or January and you might say, well, shoot, I kind of wanted to move these things before that. But you're, you're gonna have to take that December and January, hopefully it's for higher values. But this isn't a recipe, this isn't a recipe for, for higher values. So, you know, I, I, I see futures levels, you know, I, Trent Clarenback joined me this week for a little recording with the Lunchbox crew. Just looking at some technicals and you know, he pointed this out as well. But futures levels on, you know, if it could be canola, it could be wheat, even corn. Like we're looking at some of these whole numbers, some of these levels that attract or maybe not attract, but gain more attention and you know, you hope that you, you know, you bounce from these levels and you rally and things, things are good. But if you break below some of these levels, listening to someone much smarter than myself earlier this week talk about, you know, if this level of wheat doesn't hold, Kansas Wheat, to be specific, you know, there's another in their opinion, $0.70 of downside in these Futures markets. Right. So there's. There's a lot going on right now. Okay. And then just to put one more thing in here before we move on in the writing out there, in the publications out there, you know it, man. It doesn't really matter where you turn and where you look, but, you know, yield from 2025 will set you free, you know, set you free from any financial pain. And everyone's talking about. And I love this, they throw at the scenarios too, of, oh, yeah, well, remember in 2024 when your yield was X and price was this, well, look at 2025 with this big yield and this low price and you're even further ahead. And that may be true for some. In some cases that may be right. In some cases, hopefully that makes you feel a little bit better. But for me, this is not an environment where prices climb and rally to a significant degree. You know, crop marketing is very difficult. That's a kind of a dumb statement, but it's difficult in the spring. Crop marketing is difficult when you're trying to forward contract. Right? It doesn't have to be, but it is when you're trying to forward contract. Okay. Then it gets difficult in wintertime when you don't have much to go on from like a production concern side like, yeah, South America, that, you know that that's coming. But there's not a lot to influence, you know, a short crop, a struggling crop, a lack of production. I look at wheat specifically and in Canola as well. The Canola crop being made. It's. It's difficult because you get condensed into this window of October to March where your cash flow needs are greatest, where you want to get the work done, you want to get this grain moved. There's some of those fundamentals out there that you're looking at for rally purposes. They're not as. Not as available. They're not. They're not happening. Okay. It's difficult. All right? It's difficult right now. I'm not trying to be a dooms person here. I'm not trying to be doom and gloomy. I'm just saying that as opportunities present themselves, like on Friday at the 750 wheat, you just, you need to be ready to rock and roll. We'll talk about that in eating your veggies in just a second. Now, before we move to a wonderful conversation with Eric and Chris from Brett Young and dlc, the biggest story this week that came out, and I joked about it with a lunchbox crew in a way, and I'm, I'm trying to be more bullish. I'm trying to be more positive. I've been trying to say this out loud to everybody I talk to because I come off as, as crass a word. I come off as sharp at times, edgy, not in a good way, but I'm just not a big believer in, in large rallies. So anyways, at this time. So anyways, you know, Canada, there's an article that comes out that says, hey, if Canada removes the EV tariffs on China, then, you know, vamoose, poof, gone. Canola tariff is, is, is gone. And you know, the market was rallying. I think it was Monday night. I messaged Launchbox here and I was like, hey, guys, you know, it's all took, just an article. It's all we have to do. You know, it's all as easy as that. Remove these tariffs. And there we go, you know, we're solved, problem solved. And that's what I would love to see. That's what I would love to have our, you know, government work towards. So, yeah, you know, that's where. What I would like to see and what I'd like to work towards. But what I want to highlight here is that, you know, January Canola as of recording is 20 bucks a ton off the lows. And not that a move from 610 or 615 to 635 is going to get you that excited, but also the635 is the highest level since mid September. So now we're looking at a one month high. You know, we're 15 bucks a ton away from 650, which was our high. You know, you got a mid September high in there and then you'd go back to later August. What I'm trying to say, folks, is that there may be a selling opportunity here shortly. We may be entering a sell zone. Okay? And so, yes, you know, that's the big storyline. I hope we're working towards it and we get a solution. But don't forget, folks, take a look at the market, take a look at the charts. If it's given you an opportunity, yeah, you might have to take a look at it. Okay? You got to be ready to act. There's a lot of crop marketing that needs to happen in the next four weeks. Could be now, but over the next four weeks, a lot of selling has to happen, okay? It should be happening. You gotta pay bills, gotta move grain. There's a lot of action that's gonna happen here over the next month. All right, folks, let's get into it. Here. I wanna, I wanna thank Brett Young, new show sponsor for the what the Futures podcast. Welcome Brett Young. Yo, big hug to Brett Young for joining the chaos here at what the Futures. You know, Brett Young, we're gonna get into it in a lot more detail over the next, you know, months here, but a company that has definitely been intriguing and I've been keeping an eye on and you know, from, you know, if we can all see it on our farm, that, that obviously that's a big one for us. But also just noticing the leaps and bounds that they've been taking here on, on some of the products that they have. And so I'm excited to partner with Brett Young, excited to have them on the show as contributors as well. And here we go, our first conversation. Eric Gregory with Brett Young and Chris Anderson with dlcs. And they're going to teach me something. So let's get into it. Alrighty, folks, joining me on this episode of the the what the Futures podcast, I've got a, a new couple of new guests here making their debut. So first of all, I'd like to welcome Eric Gregory and Chris Anderson to the show. Welcome guys. [00:20:15] Speaker B: Hi, Ryan. [00:20:16] Speaker C: Thanks for having us. [00:20:18] Speaker A: All righty. So I, I gotta just tell the listener. So I'm, I'm at Egg and Motion this past summer and so we'll get into the nuts and bolts of our conversation in a second, but I'm at Egg in Motion and when you're at a show like that, you're checking out, you know, you're going for a walk to grab a sandwich or going to, you know, stretch your legs out a little bit and you're seeing the other booths, right? You're seeing what's going on. And so not far from where I was at in the UPL booth, but Brett Young was right around the corner. Beautiful blue display, wonderful looking crops and just a job well done, Eric. So that caught my attention. We said we got to go and chat with whoever we can sitting at the booth there and I. Egg Emotion. You guys do a heck of a job. So well done on that one. [00:21:05] Speaker B: Thank you. [00:21:06] Speaker A: Yeah, yeah. [00:21:06] Speaker B: Or the demonstration strips of canola and other crops that we had there turned out to be look. Well, they turned out to look really fabulous this past summer and so get a lot of comments on, on how those look for sure. [00:21:22] Speaker A: Yeah. Awesome. So of course, Eric and Chris, I'm working with farmers on the crop marketing side of the business, you know, trying to figure out, you know, what is the canola market going to do? What is the Wheat market going to do, you know, how are the lentil prices going to recover? I'm not well versed. I don't have a lot of background when it comes to how to grow the most, the best figure that side out of the margins, basically how to grow this darn stuff. Right. So I appreciate you guys joining me this week. We could talk about, you know, something that actually has never crossed my mind. We'll get to that in just a second here. All right, so the other thing I want to add to here, Eric, before we get into some of the nuts and bolts of the segment is, you know, I talk to a lot of farmers. I am seeing a lot of results and you know, not, not that I want to pick on my dad and my brother right away in the show here, but of course we farm north of Saskatoon and, and we were doing a little fence, looking over the fence here the last couple of summers and the last couple of falls. And we have a neighbor, we call him Young Mike because there's, there's two Mikes. There's an old Mike that lives just west of us and Young Mike is just south of us and he's been growing some Brett Young hybrids, some Liberty Link varieties. And these had some impressive crops. I thought, you know what, we got it, we got to dig into this a little bit more. I got to get familiar with some of these numbers here because, you know, from where we're sitting on the other side of the fence, he's doing a stand up job and we want to participate in some of that. So yeah, so a little bit of fence checking on our end. So let's dive into that a bit more. This is where I get a little bit, a little bit naive on, you know, the DLC portion and Brett Young coming together. So why don't we start. How about we go over to start with Chris on this one. Chris, can you tell us a little bit about DLCs and what you guys are all about over with your organization? [00:23:26] Speaker C: Yeah, fantastic. So first, really happy to hear that Young Mike had a couple successful harvests there. That warms my heart. What DL Seeds is all about is creating new products, new hybrids in canola and other crops that are really aimed at creating farmer value. And so for me personally, having grown up on a farm as well, I don't have a Young Mike and an Old Mike as my, as my neighbors. But when I see and hear about products that DL has developed, creating successful harvest for farmers, that's really exciting and it's really exciting for our whole team. Because our focus is really all about creating new combinations of genetics that create great yield potential, but also bring those key traits that create successful harvests like disease resistance, pod shattering resistance, standability, range of maturities, things like that that are really, really important. You know that, that really stems back to some of the roots of DL Seeds where we started. DLCS really became a company in 2008, which maybe breeding terms or Western Canada terms isn't that long ago, but the plant breeding roots of DLCS goes Back to our two shareholder organizations that both started in the, in the mid-90s here in Canada. And so they've started bringing, they started bringing technology here to Canada and partnering with organizations like Brett, Brett Young all the way back in, in the late 90s and or early 90s. And I think actually Eric, correct me if I'm wrong, but this is the 30th year of collaboration between DL and, and, and Brett Young or DL's progenitors. [00:25:16] Speaker B: Anyway, yeah, it predates both of us. [00:25:18] Speaker C: By wow, some of us a little less than others maybe, but you guys. [00:25:25] Speaker A: Are going to have to get a cake or something, maybe parking lot and have a little party. That's awesome. So Chris, I want to ask. This is where I get a little bit naive about this because I didn't really put this together in the past, but. So your organization's focus is just out there like the mad scientists cooking up the latest and greatest the next stuff. Is that where you guys are kind of at? [00:25:54] Speaker C: Well, we maybe wouldn't use the term mad scientist, but we do. [00:25:57] Speaker A: Halloween's coming. Halloween's coming. [00:26:00] Speaker C: The lab coats always disappear at this time of year. I don't know why, but yeah, we've got a great team of scientists and plant breeders as well as a great supporting cast of agronomists and technicians that are really that we're all aimed at creating the best new combinations of genetics, testing them out in the field. And so our part of the business is to create those opportunities, sort through a massive pile of new hybrids every year, look for the very best ones, and then partner with organizations like Brett Young to really understand how those drive farm gate value. So for us, we're a small plot research organization, not quite mad scientists, no dry ice, no fog rolling around the lab, but. But lots and lots of combinations of new potential hybrids that get tested every year. Small plot research, there is no better way to wade through trying to look for the needle in the haystack or the, or the handful of. But really getting down to farmer experience is really where the rubber hits the road and you really decide what are the products that truly have the merit to be a commercial product and be able to be sold in a bag. [00:27:20] Speaker A: Okay, wow. Okay, cool. All right, well, Chris, we're going to come back to you in a second. Eric, why don't you tell us a little bit here about Brett Young now. And I don't know if you've got some notes from 30 years ago on how this all got started, but, you know, give it a crack. [00:27:37] Speaker B: Yeah, sure. So, you know, Brett Young has been actually around as Brett Young for just over 90 years now. So it. It may be a name that may be new to some of your listeners. There are growers in Western Canada that we have dealt with, you know, literally for generations because of the length of time that we've been in the marketplace. [00:27:57] Speaker A: Yeah. [00:27:58] Speaker B: If you were to look at Brett Young, though, the. The genesis of Brett Young is actually more so, you know, we're a seed business, always have been a seed business, but the genesis of Bright Young has really been more in the forage and turf industries. And today we're actually organized into, you know, three separate, distinct business units that are somewhat related but also have their own product lines, their own set of customers, and sort of serve a totally different set of customers. And so, you know, as I mentioned, forage and turf, that's the genesis of Brett Young. We have a division that we call Forage and Turf Wholesale, essentially. That is, we engage with growers across Western Canada to produce forage and turf seeds for Brett Young. Ultimately, all that seed gets hauled into our facility here in Winnipeg, which is largely dedicated to cleaning, processing, coating, bagging, all of those forage seeds and terp seeds, and then those are exported to roughly 40 countries around the world. So, you know, truckloads of seed going to the US Container loads of seed going to China or to the European Union, and of course, to other countries as well. So their forage and turf would be, you know, in terms of revenue dollars for Brett Young would still hold the largest share. [00:29:31] Speaker A: Okay. [00:29:33] Speaker B: The next one is where I spend most of my time, and that's our crop inputs business. So that's operating across both Western Canada and the Northern plains states of the US Selling canola seed, soybean seed, corn seed, inoculants, and, of course, forage seeds. And so that is, you know, the majority of where my time is spent and, of course, where companies like DLCs come in. The last business unit we have actually called, we call it PTR or Professional Turf and Reclamation. It's a near national business. So we operate up to the Quebec border and we're actually expanding into Quebec this summer all the way from Vancouver Island. And essentially that's selling inputs like seed fertilizers, control products, accessories to anybody who's trying to grow grass. So when you think about that marketplace, golf course is number one in terms of, you know, who our customers are, but also cities who run, you know, sports fields and parks and different places where they grow grass and turf, sod farmers, people like that. And then the reclamation part is selling more native species, some domesticated species, but more native species to anywhere an area is trying to be re naturalized. So pipelines, oil and gas industry. [00:31:08] Speaker A: Yep. [00:31:09] Speaker B: Highways. Those, those would be the customers that we serve in that segment. [00:31:14] Speaker A: Wow. So a huge spread of customers that you're, that you're dealing with. [00:31:19] Speaker B: Here it is. You know, and I don't think I ever really appreciated the complexity of the Brett Young business until I actually showed up here and started working within it. Yeah, you know, we, we manage somewhere north of 40 different species. Big companies do big things well, but big companies don't do small things well. And, and I think when you look across sort of the landscape of who else participates in the forge and turf seed industry and, and the other things that Bright Young does, there aren't a lot of big companies, there are a lot of regional players, but there's sort of really no multinational organizations involved in that space. And so, and that's just due to the complexity of it just managing all those productions and, and all the different seed types that we, that we, you know, produce and export. And you know, one thing that maybe growers don't realize is, you know, so, so Bright Young is actually we're not basic in breeding. We don't have any of our own breeding programs in any of the species that we, you know, participate in. [00:32:27] Speaker A: Okay. [00:32:28] Speaker B: Rather, Bright Young's model is to partner with other like minded organizations such as DLCs. And so these organizations tend to be more, you know, smaller to medium sized type of organizations. They're, they may be family owned or they're cooperatives. We have a really good network of suppliers that we, that we, that we collect from across the globe. And, and so we, that kind of model brings us sort of really unique opportunities to sell differentiated products to growers and to other customers, no matter what segment that we're talking about. And to bring some really, like I said, unique germplasm, unique technologies developed in other parts of the world that Brett Young would bring to Canada. And we, you know, we develop those products here in Canada in terms of suitability and developing data and so forth. And it's, it's interesting in the way that there's always an opportunity to work with a company who doesn't have a sales force in Canada, isn't going to get one anytime soon, if ever. But they have some really unique products through their research programs that have a great fit here in Canada. [00:33:56] Speaker A: So Eric, has it like, has it, has the model always been that way with Brett Young, like going back the 90 years, was it always to partner with these other organizations or was there a time where Brett Young was doing all this in house? [00:34:13] Speaker B: It's been a bit of both for sure. It's evolved over the years. So Brett Young was doing basic research in, in certain areas prior to this or prior to where we are now. And I, I think, you know, this is before I started that we realized, you know, you got to pick your spots and you can't do everything. And so we, we know that the relationships we have in the ground with the customers here are where we excel. And so there, you know, there was a conscious decision at some point that Brett Young would just, you know, sort of exit that basic research space and focus on doing what we do best, which is seed and seed related products. [00:35:00] Speaker A: So, so obviously you guys, as two organizations are, are coming together frequently to, you know, chart the path for moving forward into the next couple of years. And I, I know you guys are, you're already thinking multiple years down the road here, that's, that's how this works, I'm pretty sure. So is there, I was going to ask, is there DL, DLC bringing an idea to the table that maybe Brett Young wasn't thinking about or vice versa, or Brett Young's bringing an idea to the table, say, hey, have we looked at this? Or this was kind of neat, some of that going boardroom table, I guess. [00:35:43] Speaker B: I think so for sure. It's a very much a two way conversation. The Canola seed market has really evolved over the last, call it 15 years. You know, sort of growers would look at two things. Prior to that it was sort of what does it yield and does it have any blackleg resistance? And that was sort of where the discussion kind of began and ended more or less. And, but as, you know, like it's really evolved in terms of all the different traits that growers look for that make a certain hybrid suitable for their farm or not. And, and yeah, Chris mentioned pod shadow resistance and maturity ranges and sustainability and, and Resistance to black leg and, and club root obviously is a big issue in certain parts of western Canada. And so, yeah, all those things come together to make a very, very dynamic situation, not only for the marketplace, but in particular for the breeders who, you know, do the work to serve those needs in the marketplace. [00:36:48] Speaker A: Yeah, go ahead, Chris. [00:36:51] Speaker C: I was just gonna say it's a great collaboration because. [00:36:54] Speaker A: Yeah. [00:36:55] Speaker C: What, what Brett Young brings to the table, and not just the board table, I think a lot of these conversations really happen in the field while we're looking at plots or, or trials and, and Brett Young really brings that grower experience and what are farmers seeing in their crops, what are they hearing from their rams about what are challenges, things like that. And that brings just a different flavor. Right. We, we quote, unquote, farm in a small scale. Right. A field for us is a 10 square meter plot. Well, that's not the same as I got 1500 acres canola to manage in my farm. And so we bring a lens on what's going on globally in Canola germ plasm development. We bring research, knowledge about effectiveness of genes, disease resistance, things like that that are going on maybe with our shareholder partners, Australia, Europe, etc. We bring a Canadian lens on that. But it's the marriage of those two things that really helps us set priorities on what of those possibilities are really going to help set, set farmers up for success. And so I would say lots of times we bring things and we say, well, how about this? And then we get a fairly pragmatic, well, how's that really going to help a farmer do something different? Or, or if, if X isn't really a problem, you're really not solving anything by bringing, bringing a key to a lock that's already open kind of thing. So I think it's that two way dialogue about what's possible as well as what's practical and what's really going to actually help farmers be successful. Bring that kind of, that grounded lens on what's really meaningful and creating that value in the market. [00:38:51] Speaker A: Yeah, makes sense. [00:38:52] Speaker C: That two way dialogue is really important. [00:38:55] Speaker A: Yeah, I'm starting to see and appreciate the relationship here. The one thing I want to ask Chris as well is from a DLC's perspective, do you guys have kind of a global, not a global presence, but global interaction, global perspective? Like are you seeing how similar type of crops or genes are acting in other parts of the world? Like, is there a global kind of lens to it? [00:39:27] Speaker C: Yeah, for sure. And that comes back to our two shareholder organizations, npz And DSP are also plant breeding organizations in Europe, very successful ones. [00:39:39] Speaker A: Yeah. [00:39:40] Speaker C: And so 30 years ago, DL was an avenue to bring some of that European germ plasm to Canada and see what, what might work from that marketplace in, into this one. But over the last 30 years, it's become an amalgamation of bringing the best of what works in Europe, the best of what works here in Canada, and as well as our shareholders have activities in other parts of the world, including South America and Australia. And we get to bring all of that together here and select for things that perform best in the Canadian environment. And so we do very much bring a global lens on whether that's disease issues, whether that's genetic performance for yield adaptation to different zones. Like, things like that all really kind of culminate together. And that's a great. I think it's a great differentiator of DL and what we can bring. It's not just one breeding program here, it's really six, spread around the world. [00:40:45] Speaker A: Okay. Oh, interesting. Very neat. Okay, cool. If I may ask this next question, I'll kind of ask each of you to answer. Is there a product or an offering that has been released over the last couple years that you're really, you know, proud of or very excited about that, you know, when maybe it's been in the market already for a little bit of time. But is there anything that stands out, like, Eric, is there something that stands out that in your collaboration that it's just like, this was awesome. This is like, really exciting. [00:41:19] Speaker B: Absolutely. So, you know, it was only just a few years ago that DLCs gained access to and started breeding in the whole Liberty Link Canola segment. You know, I think the market share of that segment, it's been continually growing and it's. Upwards of 76% of canola acres in Western Canada are now Liberty Link. [00:41:43] Speaker A: Wow. [00:41:44] Speaker B: And so, you know, Brett Young will launch its first commercial Liberty Link Canola products about three years ago. And it's actually quickly become the largest segment for Brett Young, not only, you know, market wide, but also for Brett Young in terms of the volume of Canola that we sell. You know, there are other traits out there like True Flex and Clearfield, and, and those have been sort of on the, on the, on the downswing over the last many years. But. And Liberty Link has been continually growing. And, and so, you know, from a company success perspective, obviously participating in that 76% of the marketplaces is pretty important. And so we've licensed in a number of great Liberty Link hybrids from DL Seeds we still have more work to do there, but we're feeling pretty great about where we're at today. And just in terms of our Liberty Link portfolio. [00:42:47] Speaker A: Yeah, well. And, yeah, I've seen the results out there in. In the marketplace, too. Lots of farmers chatting about that, so that's great. Chris, Same. Same question to you. You know, maybe Eric stole the thunder from you, maybe not, but is there a collaboration, something that really stands out, that you're. That you've, you know, that you're excited about, or. [00:43:06] Speaker C: Yeah, yeah, well, I'll take a different vein. I completely agree with what Eric said and. And to the point where I've even put those same genetics on our own farm at home and love them. But I will highlight the progress we've made in Pod Shattering Resistance as a great collaboration, a global collaboration in terms of knowledge, coming from Europe as well as here in Canada together to move that trait category forward for us. And I think that's a really important characteristic of hybrids today. Farmers have high expectations about things like Pod Shattering resistance. And as an organization, you know, our breeding team just has done an amazing job of the focus on it, of the evaluation of it, understanding how to get it to just the right kind of level for commercial products. We benefit from the feedback from Brett Young, Eric and his team about sometimes too much is too good or more than enough, more than what a farmer wants. And so getting that kind of feedback and just building out that whole trait category for us has been a tremendous technical success for DL and I hope a very good commercial success for Brett Young and their customers. [00:44:30] Speaker A: My knowledge, I didn't realize that there was different. I don't know what the scale is for Pod Shatter, but just because it says Pod shatter on something, it doesn't. There's different, like, levels of Pod Shatter. I had no clue about that until recently, so. All right, well, appreciate it, Chris, and great that we had a couple different areas to go, Paths to go down there. Now, here's a bit of a wild card, but when I look at what has happened the last number of years with the Canola hybrids and yields, you know, yield potential improving, I look at some of the cereals, some of the spring wheat out there, and the yield increases there, I actually want to ask about, like, the forage side of the equation or like the grass seed side, like, has there been gains in that type of production as well over the last number of years? [00:45:27] Speaker B: So, short answer is yes. You know, breeding, first of all, breeding works. You know, breeders are actively making continual improvements to varieties in terms of yield gains and other defensive traits in terms of, you know, resistance to specific diseases that may make an impact on, on those crops. The, the level of investment, though, in canola would be on a very different plane versus what the level investment would be in, in turf and forage seeds or just fair. Nearly as many programs, you know, involved in, in those other crop types as there is canola. So, you know, canola varieties or sort of hybrids tend to be in the marketplace five years, give or take. There may be a forage and alfalfa variety that's been in the market for 25 years, and it's still actually relatively quite good performing versus, you know, some of the other varieties available. So it works the same way. It just moves a little bit slower in the forage and turf world. [00:46:36] Speaker A: Sure. Yep, fair enough. Okay, cool. All right. The. The other one I had here, maybe, maybe this would be the last one unless we come up with something else comes to mind here. But, you know, we talked about, you know, some past success, but, you know, Chris at DLCS, is there something here for 2026 and beyond that is, you know, something that growers across the prairie should be watching for some excitement around a product or, or technology back there? [00:47:09] Speaker C: Yeah, well, I think Eric set the tone for this pretty well with saying breeding works. And so our whole mantra, right, is to do better than the blastoetic products that we develop. So there is always something to be quite excited about. Yield. You're always trying to drive the needle higher and further on yield. So always looking for improvements there, for sure. We've got a great disease resistance package in our products. Very diverse set of blackleg genes giving really robust blackleg resistance, stacked club root resistance. I think you're going to see more differentiation on newer diseases like verticillium coming out. So we're really excited to see progress, the progress in our pipeline on that front. So really there's always lots to be excited about because as Eric said, breeding works. And so we are. Every year is another step forward. And sometimes it's kind of funny to think about, you know, the products that are in the marketplace kind of quote, unquote, graduated from, from the program a few years ago. And so, yeah, you're already thinking about the next ones and the ones beyond it. So not just in 26, but 27, 28 and 30 and beyond. Very, very exciting things coming, coming ahead. [00:48:34] Speaker A: Yep. Awesome. All right. And same question to you, Eric. Anything that, that you're really looking forward to here in 2026 and beyond product Wise. [00:48:44] Speaker B: Yeah, you know, specifically around canola hybrids that Brett Young is, is, you know, introducing to the market. We introduced two new product, two new hybrids last spring, Liberty Link hybrids. We will be introducing a new Liberty hybrid this fall available for, you know, spring 2026, as well as a new True Flex product from DLCS. Right now we're making plans on which products we are going to bring down to Chile to, to multiply them for sale this winter and then be available for, like I said, spring planting in 26. We, we've got one or two products in particular that, you know, and Chris mentioned before that, you know, DL sort of operates in the smaller plot regime of crop research. Brett Young is, is our job is to take those products and make them farm scale. So sure, literally, you know, hand those hybrids over to farmers. And we work with about, you know, 30 or 40 growers across Western Canada each year to get good farm scale trial size plots into the ground every spring. And then the results in those plots help, you know, along with the data that DL provides us, we, it helps guide the decisions that we make in terms of, you know, which products we want to move ahead with. And so that's a. Getting that farmer experience. It's a really, really important part of the advancement process. And, and it's been very helpful for us to have that network of growers to work with, to, to, to get their comments, to get the yield results and the performance information and so forth. [00:50:42] Speaker A: Sure. [00:50:43] Speaker B: And it's just been really helpful to make, you know, good decisions about what we're licensing. So like I said, there's one or two hybrids that have been yielding well, shooting the lights out, I guess, is one way to put it. But they've been yielding really well, well above sort of other products from any company in the marketplace. And so we're very excited about these particular hybrids. And like I said, we're making plans right now to, to multiply those in Chile and introduce them to the market for spring of 26. [00:51:14] Speaker A: So, you know, farmers are watching the radar here all, all spring, summer long. Are you, Eric, watching the radar over Chile now moving forward? Like, is that, is that how intense this is? [00:51:28] Speaker B: It actually is. [00:51:29] Speaker A: Yeah, yeah. All right, fair enough, fair enough. [00:51:33] Speaker C: The good news is the weather network gives great coverage in Chile as well. So you get the same updates you get for your backyard halfway around the world. Super helpful. [00:51:43] Speaker A: Perfect. Perfect. All right. One last thing I want to ask Eric, and you know, you talked about results here, working with these 30 to 40 farms. Is there a spot where you Know, as a, you know, farmer listening to this segment, they can go and find those results. Or, or how would they get in touch with someone from your team to learn more about the, the new varieties coming out or the performance of, of what was there for 2025? [00:52:11] Speaker B: Yeah, well, there's a couple different ways they can do that. So, you know, a grower can go talk to their retailer. That's one place. A grower can also go to our website and on there, you know, they can get the information for their local regional account manager from Brett Young, or ram as, as we call them. You know, we have about 14 territories across Western Canada. Well, with a local Bright Young representative working there, we also post on our website, yield results. Okay, so win, lose, draw, whatever the results, we put them on our website. You can navigate to that quite easily. Just going to Brightyoung ca and it'll be apparent once you get there where to go. But it's, it's something that we want to share those results with with growers. We want to be, you know, sort of fully transparent about how the products are performing. And, you know, there's a lot of regional adaptation to some of these products. And so we try to have as many sites across Western Canada as we can manage well, give growers that sort of local flavor that they often might be looking for. [00:53:26] Speaker A: Okay, awesome. And Chris, I'm assuming everything internal there. If you're going to check out a plot or, or something, it's got secret names on it and secret codes. But is there, is there a way that, that growers can interact with you folks or. I guess, how does that work from the research side? [00:53:46] Speaker C: Yeah, yeah. Well, the best way is to really get in touch with our friends at Brett Young. You know, we're, we're very happy to tour Brett Young's customers through our, our, our field locations, our plot locations, through our research facilities here in Winnipeg and in Morden. We're always very happy to have the chances to, to interact with, with farmers and retailers and very, very, very proud to talk about what we're doing and share, share the tidbits. I will confess, you just about need the secret decoder ring to figure out what everything is in the field. But. Yeah, yeah, but lots of, lots of exciting things to see every time. [00:54:29] Speaker A: I spent four months in research. Okay, I spent four months in research when I, you know, was, when I was in university. And yeah, everything had, we were applying products and working on stuff. Everything had a code. And then like a few years later, I wasn't in research anymore. And I was like, hey, that's what we were working on. Had a fancy name later, but just a special code when I was working on it anyway. [00:54:52] Speaker C: That's a pretty good feeling, though, isn't it? When you see something in the marketplace and now it's got a name and now it's in. It's on a shelf, it's in a farm, whatever, and you go, hey, I helped make that. That's a pretty cool feeling. [00:55:05] Speaker A: It has a. It has a. Like a reputation and a brand to go with it. Right. And so when you kind of put that together, yeah, it's definitely rewarding, for sure. Okay, one last serious one for you both. I know we're getting tight on time here. You guys share a parking lot at one of your locations. Who has the best parking stalls? Is it the team over at DLCs or is it Brett Young? [00:55:29] Speaker B: You know, it's a scramble. Whoever gets there earliest in the morning gets the best parking spots. [00:55:34] Speaker A: All right, all right. [00:55:37] Speaker C: The best news is it's. It's about equal because we're at one end of the fence or the parking lot, and they're at the other end of the fence. So we don't. It's the mushy middle that really get the bad end. We race to our end. They race to their end. [00:55:50] Speaker A: All right, sounds good. All right, guys, thanks a lot for joining me on the show. Eric, Chris, a pleasure having you guys. I hope we can do this again real soon and. And maybe dive into, you know, growers are trying to figure out their cropping plans for next year, and when you look at some of the margins that are presented, it's a little. A little gloomy. So I think, Eric, if we can. Chris, as well, if we could talk about some of these other crops that farmers can consider, I think that'd be a lot of fun here in the next weeks or the next month or so, if we could arrange that. So. [00:56:24] Speaker B: Yeah, yeah. Well, I think we have a seed production team that would love to talk to your audience in terms of other opportunities that Brett Young's bring to the farm for production of some of these forage and turf seed crops that I mentioned earlier, because, yep, they. They do offer a very different perspective on. On profitability and. And profit margins. [00:56:48] Speaker A: Perfect. All right, well, I appreciate that. Thanks again, guys. And, yeah, have a great rest of your week, and we'll definitely be in touch. Thanks a lot. [00:56:58] Speaker C: Thanks, Ryan. [00:57:02] Speaker A: Alrighty, folks, that was. You know what? I. Sometimes I. I surprise myself at how little I know about growing A crop. But yeah, I'm excited to have those guys on the show, have Brett Young on the show here regularly and got lots of cool stuff in the works. Alrighty. Okay, now I just want to bring up the YouTube playlist. I know it's the harvest playlist and I know harvest is wrapping up or wrapped up for many, but, you know, I like to. I just want to mention it again because I don't know when you're doing that fall work. I know for our farm, we're going and doing some spreading here this fall and the work doesn't end. You know, there's some dirt work that's happening. There's some stuff going on. But anyways, you know, a song for this week I thought that you might enjoy. I like going a little heavier on the music during the tillage time. I thought maybe Figure it Out by Royal Blood. I don't know if I brought that one up yet out of the playlist, but it's. It's on the YouTube music. All you have to do is look up what the Futures podcast hashtag harvest25, and the playlist pops up. All right, so it's a little of a. It's a heavier song. You know what? We are trying to figure it out right now, aren't we? So kind of timely. All right, let's talk 2026 crop rankings. Okay. Now I'm just. I'll just put it in here at the start. My rankings are incomplete. Okay. Chuck Penner will be on the show here shortly in next. In the next few weeks. We'll go over it in more detail at that time. But I wanted to set it up today and I wanted to highlight what concerns me. Okay. Because I've got some concerns and. Houston, we have a problem. Okay. Now I think that everybody needs to do their own crop rankings because by golly gee, I have no idea what you're capable of on your farm. I have no idea what you can do from a yield perspective on your farm, what crops you should grow and why. And so you have to do your own. All right? So just remember, if you're doing your crop rankings and if you want the calculator, I'll see if I can get Yvonne and Amanda here in the background to help make it fancier. But I'll send it to you. Just email me ryanothefuturespodcast ca. I'll send you a crop ranking calculator and you can play around with it. Okay. Anyways, remember to tweak your budgets. Okay? I. First I went through My crop rankings. And I lowered my fertilizer price. That's the first thing I did. Like, I'm lowering my fertilizer price. And then I thought for a minute, I'm like, wait a second. I paid more for 28 this year. We paid less for sulfur, but we paid more for our 28. So maybe that budget doesn't need to get lowered on the fertilizer side. Go back to your from a yield perspective. Go back. Go back to your crop insurance index, okay? It's fantastic if you hit it out of the park here in 2025, but just go, you know, reset. Go back to reality. I got a little anxious as well. I was like, we grew 80 bushel wheat this year. I'm going to throw in a 78 bushel number. I'm like, oh, no, hang on. Right? Pop the brakes. Don't make wheat your number one crop. Hang on. All right, so just make sure you look at those yield index levels. Okay? And lastly, as you know, when you're trying to estimate your price, it is very difficult. Okay? You may be off by 10%. That would be pretty darn normal to be off by 10%. And that is a big swing in price. So just. It is difficult. And try some different scenarios. Give yourself a couple of different price points and see how that adjusts things. Okay? So for crop rankings, I've got a few scenarios here that I want to run through, but I don't have lentils or Durham in the mix yet. So when I get Chuck on the show, we'll bring in some different crops, but I don't have those in the in the mix yet. Going through my crop rankings, this is what concerned me, okay? Pulses. Pulses concern me. And the reason the pulses concern me, there's three things. Number one, the 2025 crop is substantial. Okay? We grew a crop. We have demand concerns. Can they change by next year? 100%. They could change by the time you listen to this episode, but we have demand concerns. It. Pulses, to me, are globally. There is the beginning of an abundance of. Of pulses. And the biggest concern I have is that you, along with other players around the globe, I would say maybe that's not quite it, but you in western Canada, you actually have a reason to plant more pulses in 2026 than you did in 2025. And that just goes back to the high fertilizer costs. All right? So like, for me, we got a bunch of bushels to chew through already. Demand is a bit of a concern, and you honestly might plant more. So in my Crop rankings, like pulses. I have one farm today I was chatting with. We did their crop rankings, and I think we had 14 crops or something like that, but yellow peas was the last in their crop rankings. I'll talk about that in just a second. Okay, so pulses concern me. The other thing with, like, with feed grains, like, the demand isn't. That doesn't concern me. Like, I'm not really concerned about demand. I. I'm sure I could find a reason to be concerned about demand. But you guys have reasons to plant more feed grains along with the US Grower. Like the US Grower. In today's scenario, corn pencils better than beans. So again, big crop US Big crop Canada. And you have reasons to plant more, especially in the U.S. yeah, maybe not so much in Canada, but, yeah, feed grains. I. I was pretty. Not that I was harsh on them from a price perspective, but it's just word of caution there. And here's where we. Houston, we have a problem. All right, I want you guys to do this too, because I. I hope that I am way out to lunch. But my wheat scenario, a couple farms that I did some crop rankings with, my wheat scenario was in the top five. If you didn't hear that, I said top five. Okay, Houston, we have a problem. If wheat is coming in, in your top five, that is a problem, all right? And I'm very curious. I would really appreciate you reaching back out to me on this one. But on one farm, it was the top three crop. All right? So that's scary, folks. That's not right, and that is scary. And that's why I need to spend a little more time here on crop rankings. But one scenario again, no lentils in here, no canary seed, no fancy crops, really. I'm talking soft, white, cps, red, hard red, malt barley, feed, barley, canola, specialty canola, green peas, yellow peas, maple peas, rye, oats, fava beans, flax. That's what's all in here. I got canola coming in, in the number one spot. So again, think, you know, central to more northern farms of cross the Prairies, Canola coming in the number one spot. I got my number two crop. Well, this, like, specialty canola is in the mix here as well. All right, so that's like 1, 2. Then flax. Flax was with what we're seeing there for offers for next year. The flax was in the number three spot. Malt barley in the number four spot. Now, I don't have a malt offer, but for this farm, I put a 550 in there. We'll see if that's too high. But even if I lower that, you know, let me put that at 525. Yeah. It moves it into the seven spot, moves wheat into the number four spot. But the problem here is that for this farm, they could forward contract all of next year's wheat. Hard red spring wheat, a number 113, five at $8. If I mess with grade, if I mess with protein, you know, lower price, then yes, I can move this into the 6, 7, 8 spot quite easily. But a number113.5 for this area, this location, they today could pick up the phone, sell all their wheat and come in right around $8. Okay. Even if you are in, you know, parts of Saskatchewan here, you would be mid sevens in this scenario. Low to mid sevens. Now I could tell you, you know, at 60 bushels, 55, 60, 65 bushels, you're still below cost of production. You're still at a negative on the farm. So it's very, very difficult to forward contract all your wheat crop at these levels. But it's there. If you're in Alberta and you're like, what the heck is this guy talking about? Just reach out because I can point you in the right direction on that one. Anyways, it's not a big secret. Many people are talking about it, but it's there. All right. But that puts it way up there. Yellow peas. Their offer today was 7:50. And they. That puts it in the 15 spot for that farm. In the number 15. I guess there would be 15 crops on here. Green peas came in in the 14 spot. And I'm generous on my green pea price. Yeah. Maybe I could lower my seed costs a little bit there because the seeds got to be coming down. Yeah. Anyways, greens, yellows, under pressure. Maples. I have in the number nine spot. My worst crops. Again, this is kind of area specific but not friendly towards, you know, oats are quite a bit down there. And same thing with rye. Both those, both those. Not, you know, not saying like the oat price is terrible. I got a $4 number in there just for this farm. Oat yield has not, not been, not been great. So anyways, folks, you can see what I mean here. It takes, it takes a little bit finagling. Right. You got to figure this out for yourself. But my word of caution is pulses. And I know you're going to plan more next year the way things are lining up, but I'm concerned about that little concern about feed grains. And man, when wheat is usually wheat is in like the 8, 8, 9, 10 spot. When it's in my 4, 5, 6 spot. That's a problem. That's a problem. The other problem I have on here is when I look at gross margin, in my gross margin calculation, it is quite tight. Like there isn't a large spread between the number four and the number eight spot from a. It's less than 20 bucks an acre. So you know, you can see like there's a pile of crops here that you could grow that don't have great return penciled in. So before I move on, we'll talk more crop rankings over the next couple weeks. I know it's active on everyone's minds. We'll get the experts in, we'll talk to Chuck and get this sorted out. The people would look and say this guy is nuts on his canola. Like what the heck is is going on? Like what price are you using? Well, you know, you could put a 14 in there. A 1450 today. They could, this farm could forward contract all their canola for 1450 for next year. And that's actually not even. It's a pretty realistic basis. Maybe a bit heavy on, on the basis side of that. All right, like 1450 is there and I was looking at strategies and for canola next year because you know, you could look at this stuff guys, you could take a peek here and see how this looks for your farm. But you know, and this is not advice for you for today. But you know, you could sell a $700 call knob of 2026, collect $32 on that. You could buy a 660 put for less than 50 bucks. You know, it's about 17 bucks, a ton of expenses and that gave you downside protection. 1350 ish plus or minus including your basis. You know, that would be your worst case scenario and then your best case scenario in that one would be 1450 plus or minus in that range. But you can protect these types of values that far out. Now just imagine if China says, hey, we're all good, let's rock and roll. You know, you probably add a buck to all these. But anyways it's there. We'll get back to that in just a second and eating your veggies. All right. Voicemail contest. Apparently it's too. You guys are sensitive out there. It's too sensitive to ask you to declare that you're going to sit down and make your crop marketing plan. So call in or, or review your crop marketing plan. Colin is the only one. So thank you, Colin. Tramping Lake, I believe. Tramping Lake, Saskatchewan. Thank you, Colin. You are. You're the guy right now. All right. You're the only one, of course. You go to the website, what The Futures podcast. Ca. You click on the voicemail button, says, send voicemail. Sponsored by the Lunchbox Crew. If you want details on that, you know, head over to my website, check it out. And we do want to welcome Brendan to the Lunchbox Crew from Manitoba. Welcome to. To the group. So it's too sensitive. So instead of making you do the hard thing, let's just go with let's go, Blue Jays or Go Blue Jays go, Or something about the Toronto Blue Jays. All right, give me one of those. Hit the voicemail button, say, hey, Ryan, go, Blue Jays go. From wherever you farm, approximately. And we could talk about it now because The Jays won 13 four in Seattle tonight. So there we go. Two, one series. Let's go, Blue Jays. Of course, everyone will get entered in Halloween. We're going to pick a winner. And it's a nice. It's like the uplight behind me, but it's a John Deere tractor. I know maybe I need the visual. Colin is the only one who has faith in me that this prize is going to be fantastic. He's like, I don't care what it looks like. I'm getting my name in the draw. So I got to get this visual for you guys. But, yes, that's what you're winning this week. John Deere tractor, LED light thing. It's really cool. All right. Okay. Harvest hustle deadline, of course, that's the trip to Halifax, Canadian curling trials, Olympic trials. That Deadline's coming up. October 20th, 11:59pm Submit your photos, your harvest photos, or your fall work photos. We'll take those as well. You'll get entered into, potentially win that prize package. We're talking flights, hotels, tickets to every single curling game that week. Can't remember how many there are. Three a day times eight days. I don't know, Something like that. We've got a little transportation from a guy. Three lined up, three meals a day in the VIP lounge. Unbelievable package if you're a curling fan. All righty. All right. All right. We're almost at the end here, folks. We're almost at the end. Thanks for hanging out this week. All right. We got. Eating your veggies. We need to do. Got a couple good ones for you this week, and that's. Yeah, we're getting there. All righty. So, of course, John Deere. Appreciate John Deere sponsoring the what's Features Podcast UPL John Deere Brett Young Thanks a bunch. Partnerships with Ag Careers, partnerships with Robo bank man the Canadian center for Agricultural well Being. On that note, we are doing an online auction. We're going to raise some funds for the CCAW here in November. So if you are interested, of course we'll get you the, the link to the auction here in the next couple of weeks. But if you're hearing this and you're interested in donating something, the list is starting to grow here. We've got some hockey tickets on the list, cribbage board, a really nice cribbage board we got actually the list is growing here some subscriptions for some of our partners that we work with here on the podcast. So if you are interested just send me an email. Ryan with the futurespodcast CA and all monies raised going to the the Farmer Mental Health Crisis line. Something near and dear to, to all of our, all of our hearts. Alrighty. Okay, so just, just going back here for a second. So we're planning mode on the farm. It's been a busy, busy week on the farm. But also in chatting with growers the, the, the time here to take and do a little bit of analysis on the year. And that's where programs like John Deere Operations Center. I know for us we are, we did some trials this year. We had some different varieties. I know we're going over some profit maps, we're going over an exercise. But which quarters of land, you know, ranking them on where they sit From a profitability standpoint, I think this is something that, that you know, everyone should be attempting. You know, when you know, who's your, who's your, you know, baseball reference, I guess kind of like your, your leadoff hitter, your, your cleanup batter. Like who, which quarter of land is your, your biggest the performer time and time again, doesn't matter what crop you grow out there. And then what are your, you know, who's batting at the bottom of the lineup here in that 7, 8, 9 spot and can we keep them on the roster or should we be looking at making some changes? You know, maybe a little corny to throw the baseball reference in there, but you know, John Deere Operations center again, I just think it's one of those tools that for us is going to help guide the farm through some of these challenging times and situations. Alrighty. The other cool thing that happened this week is I did get invited. So we use Harvest Profit for our tracking our grain contracts and farm financials. And I know they Sent this to all their users. But you know, Ben, if he sent it to me directly, thank you. I feel special. But they are putting together a group of farmers to help shape the future of that program. And just some regular meetings and contact just to, you know, work through Harvest Profit and, you know, what's coming down the pipeline or what you'd like to see. So I put my name in. Hopefully I get selected to join that group because I. One of my goals is to be a super user of Harvest Profit. And I'm not there. Not there yet. All right, eating your veggies this week. Number one, I want you to take a peek at deferred bids, you know, see if something stands out in the future for your farm. Wheat price, canola price, pea price, barley price, whatever it is, pardon me, lentil price. Take a look and maybe set a target. Maybe do some pricing, take some action. We'll see. But look a little further out and see what you can get. Okay, Maybe I'll surprise yourself. Number two, for eating your veggies, why don't you pencil out a canola strategy for November of 2026. What's your excuse to not do it? Sit down. If you're a canola grower, if you're going to be part of these 20 some million acres next year, sit down and figure out a canola strategy. Where could you get started here? Maybe you can find a strategy that protects against lower prices, leaves your upside open, gives you a chance to price it at a higher value, all while protecting your bottom line. I don't know, folks, I don't know. Why wouldn't you look at it? What's your excuse, right? Number three, plan or have your farm meeting. Like, bring in your stakeholders, bring in your, you know, your partners. Maybe it's your spouse, maybe it's your, your brother, your sister, maybe it's your parents, maybe it's your kids. You know, whoever it is, you know, take a moment to sit down with an agenda. I've brought an agenda to every farm meeting I've had since 2011, right? Write down what you need to accomplish. Stay on track in the meeting. Everyone's busy, everyone needs to be elsewhere. So have a plan and go over the good for 2025. Go over the bad and go over the ugly, right? Take a look at it. Figure out what you can take into next year and what you need to cut ties with or move on from. Have a farm meeting half a day, bring in some lunch, you know, make sure that, you know, no one has to be sitting cooking, you know, entertaining. You know, have bring some food in, bring in some fancy sparkling water, some fancy coffee beans for that time. Bring in some Tim Hortons donuts. Whatever you need to do. Sit down and just have a farm meeting in the month of October. All right, so that's it for eating your veggies. Three things for this week. All right, folks, that's it for episode 97. Now, Augustine. Augustine's the editor. Augustine, the music at the end's been a little bit. A little. Like, it's kind of tense or intense. Crank it up a notch this week, buddy. Like, crank it up a notch. Maybe get some horns going, some drums. Get something, you know, something uplifting. It was a bit of a tough episode. All right, so let's end it with a bang. Augustine, come on, buddy. Let's go. Rock and roll for the what the Futures podcast. My name is Ryan. I'm out of here, folks. Take.